August 12, 2010 by JoFF Rae

Daniel Tippett >>> DT | artist / DJ / August 11, 2010 by JoFF Rae

ARTIVIST : contracting based on the Nash Equilibrium / May 1, 2010 by JoFF Rae

ARTIVIST : creative developed a series of contracts that involve a shared risk/shared profit that helps venues & artists achieve a common goal - successful events.

The contract method, developed for Salmonella Dub, reduces standard deposits & works on a percentage break of gross profit; both the artist & the venue need to expel effort to maximise returns & both benefit greatly by working together to achieve this success.

"We modelled the contract at a couple of gigs earlier this year & it went well... since then a major festival has picked up the idea & it was essential in securing acts" says JoFF Rae of the contract... "the key is to make an agreement & see the benefits to yourself & to others in the equation & stick to it through to delivery - possibly a practical example of the Nash Equilibrium."

The NYE festival La De Da picked up the contracting method & with help from JoFF Rae secured all of its acts on $10K in deposits; the event sold out in 10 days. However Rae was concerned that the promoter had not shared the complete success of the event with the acts, only declaring 10,000 PAX sales when there was 13,500 PAX. This defeats the purpose of the contracting ethic.

The Nash Equilibrium - informal definition: From Wikipedia, the free encyclopedia Informally, a set of strategies is a Nash equilibrium if no player can do better by unilaterally changing his or her strategy. To see what this means, imagine that each player is told the strategies of the others. Suppose then that each player asks himself or herself: "Knowing the strategies of the other players, and treating the strategies of the other players as set in stone, can I benefit by changing my strategy?" If any player would answer "Yes", then that set of strategies is not a Nash equilibrium. But if every player prefers not to switch (or is indifferent between switching and not) then the set of strategies is a Nash equilibrium.

Thus, each strategy in a Nash equilibrium is a best response to all other strategies in that equilibrium.^[3] The Nash equilibrium may sometimes appear non-rational in a third-person perspective. This is because it may happen that a Nash equilibrium is not Pareto optimal. The Nash equilibrium may also have non-rational consequences in sequential games because players may "threaten" each other with non-rational moves. For such games the Subgame perfect Nash equilibrium may be more meaningful as a tool of analysis.

Tuffery / Rhombus installation system design / March 1, 2010 by JoFF Rae

ARTIVIST : creative on a unique stage set & projection system for SirMT (Michel Tuffery) in a collaboration with Rhombus.
The demands of this system were simple but impressive; ARTIVIST : creative JoFF Rae & Michel Tuffery M.N.Z.M. develope… — **ARTIVIST : creative** on a unique stage set & projection system for **SirMT** (Michel Tuffery) in a collaboration with **Rhombus**.

The demands of this system were simple but impressive; **ARTIVIST : creative JoFF Rae** & **Michel Tuffery M.N.Z.M.** developed this system with specific choreographed content & performance.

"This is an amazing project that is specifically for export" says JoFF, "the idea has been met with gasps of excitement from key International festival organisers & they are building their productions to suit our installation!"

ARTIVIST : creative is investing in specialised equipment including fibre optic dual SC cable to meet the specific demands of Tuffery... "he has asked for cameras in specific areas of the installation that are difficult to get to - especially when he wants to be at front of house" says JoFF Rae, "this system involves the Ohm64 controller, the 21" Wacom Cintiq interactive pen display & some trick kit on the DV camera tip... the fibre optic cable is expensive but will make a massive difference!"

Other features of the custom kit are the 5 massive projectors, the 9m square 3D mesh structure known as the 'Kina' (a fantastic mesh sculpture by Tuffery that receives a multiple composite projection through it) & composed visuals across 30 square meters of projections.

Tuffery uses a library of archive footage from the Pacific Islands including Rarotonga & Samoa with modern images & video loops creating a visual narrative to compliment the exquisitely produced music of Rhombus.

Salmonella Dub - ARTIVIST projects... / January 15, 2010 by JoFF Rae

ARTIVIST : creative have entered into a commitment with Salmonela Dub to develop & support content & creative direction of production on some specific projects.  A measure of confidentiality surrounds exact details but some exciting p… — ARTIVIST : creative have entered into a commitment with Salmonela Dub to develop & support content & creative direction of production on some specific projects. A measure of confidentiality surrounds exact details but some exciting prospects could come from the collaborations...

Salmonella Dub frontman, manager & driver Andrew Penman & Creative Director JoFF Rae have a long history from the beginnings of the Sal Dub machine; both guys are Fire Horses & "would have been drowned at birth if we were born 2000 years ago in China - either totally destructive or extremely productive" says Andrew...

"I'm excited about the prospects & what is already happening in the fold... Waiheke in February, Easter shows including the Surf Nationals in Gizzy & the chance to work with MC Mana again" says JoFF... "looking forward Spring 2010 is going to be cool with some definite !"

**ARTIVIST : creative** will be building & designing visual systems & content unique to the Salmonella Dub product & performance...

Freak Local is the first single from Salmonella Dub's brilliant new album Freak Controller... "the rest of the album is brilliant & worth more than one listen... it translates to an opportunity to make some sick sh*t on stage!" says ARTIVIST : creative JoFF Rae.

**We say GET SOME OF THIS!!!**

ARTIVIST : creative provide TD & visuals for NZ artists at AWME / November 25, 2009 by JoFF Rae

ARTIVIST : creative provide technical direction & visuals for NZ performers at AWME 2009 including Rhombus (with Michel Tuffery MNZM), Little Bushmen, Mihirangi, Tama Waipera & the NOMAD. "It was an honor to work with such a calibre of act & a high level of artistic integrity" said JoFF Rae... "the features of the Expo for me were hanging out with legendary graff' artist HAHA, artists Ero & the NOMAD & the jam with the Mad Professor! The Rhombus performance & working with Tuffery again was the cream!" The Expo in Melbourne was a success for CNZ & the artists with a stream of bookings! The contingent from NZ had showcases in the Black Box at the Melbourne Arts Center, a nice room with an intimate feel & a capacity of not more than 250. Looking forward to 2010! Special thanks to CNZ, Koa & the NOMAD.