STREET

Counter Space by HA-HA by JoFF Rae

This augmented robot stencil is spreading the love . This was one of the first robots I used to spray around Melbourne back in 2002 - 04. Back then, the robots were a metaphor for the repetitive task of working as I used to do hard rubbish & tree mulching for the local council. The week day cycle seems to be endless & the robots were the perfect outlet , like a release of work related stress with creativity.
#augmentedreality #stencilart
@isparx.group @toi.agency

LA DE DA 2014 - a new cultural tradition that never happened... by JoFF Rae

2014. Well, actually, 2013 this proposal went to Council. 10 years ago!

A very excited Council… then the wheels fell off when the administration couldn’t see the “value” in the event.

Creative Director on this was Philip McDougall. At the time Philip was EVP Creative in New York for the prestigious Global Experiential Marketing Agency Jack Morton Worldwide & was rebranding San Francisco Bay Area in preparation for Super Bowl. He had been Creative on some of the largest broadcast events of the new century including Melbourne Commonwealth Games & Beijing Olympics as the head Creative of JMW Australia… he was home on a rest while waiting on his new position with another global giant & we decided to put our heads together to make something to celebrate our home town…

We aimed to show Wellington as vibrant & exciting to the world. Not celebrating ourselves to ourselves. Allowing others to celebrate us, our city & our place in the World - if only for the fact we are the first capital city to see the New Year!

We did this to instil some pride in our children for our home town & partly because we could. I mean, he was very capable & Wellington couldn’t afford him (something I said as we parted Council). There was no personal gain for us. Sure we each have a son at Victoria & I even have a son who works at premium digital agency Paperkite as a Product Owner & Designer, but he lives in Christchurch. All our other kids live overseas or Auckland or Christchurch & don’t see Wellington as “home” like we do.

Philip is now Creative Director at Google in San Francisco. He’s accomplished lots! He makes events & brand engagements that the World notices. So much it’s crazy! Phil was once in a pipe band with Mu from Fat Freddy’s Drop & Ashley Bloomfield from… well I’m going to say daily lockdown updates. Those guys are big news to us. Phil is next level. Phil does this stuff on a large scale… & we can’t afford him.

My business has evolved. Our production company has been providing the same production every year to Waitangi Day at Waitangi Park with every opportunity to improve but despite our efforts its been allowed to get stale. We didn’t tender this year & no one asked why not. The now Auckland based business has morphed in to a nice operation that tours constantly & looks after Parris Goebel & Palace Dance Company including international tours even Dubai EXPO2020 last year. We did a couple of stages at Homegrown this year - 21 years of that Waterfront event. Last year we reformatted Waitangi Day for a red light hybrid streamed event that just demonstrated our ability to effect change. The production company has out grown me but is still part of our bigger operation that as mentioned is based in Auckland now & we are about to share an office.

I’m shifting our digital immersive media business out of Wellington this month moving HQ to Auckland & operations overseas. Our digital business has been developing products for augmented reality & immersive media & is enjoying some great success. Our clients are all outside Wellington - North America, Australia & Auckland. Nothing keeps us here & not that we haven’t tried. Wellington doesn’t have the innovation or forward thinking.

I’m still questioning why Wellington does not have anything to offer us. But I keep thinking it’s more that Wellington wants nothing that we have to offer…

Wellington creatives don’t make it in Wellington. They make it elsewhere & live in Wellington until it becomes easier to live somewhere else or they are prepared to adjust their work & lifestyle to suit - I live in Wellington but we’re moving core business to Auckland. When I first worked with Phil in 2000 I commuted to Melbourne but worked in a satellite office (old style remote) back here in Wellington or my studio in Melbourne… we worked on installations in Sydney & I worked on events in Auckland too.

But as Wellington gets more & more isolated the remote working style gets more difficult to justify. The issue for our home town is that it keeps telling us it has great food & theatre & entertainment & all these things it has to offer… however the culinary & entertainment & lifestyle experiences are not as good as Melbourne or Auckland or Christchurch right now - ask all those new students who went to Canterbury this year.

Wellington could start offering a place that new people feel they are making a contribution… that’s what we wanted from LA DE DA 2014. A new culture that offered a place to belong & then celebrate that. And then show off about it to the World! A place where our hometown heros could come home to & invite the World to join in. That’s what culture is about. It’s about belonging & being able to contribute.

Wellington is still our home town. It would be nice to be able to make a contribution some day…

note: 2014 the main question was “who is Kendrick Lamar?”

toi.world™ by JoFF Rae

artists do art.

developers do dev.

so we’ve developed an augmented reality platform for artists.

toi.world™

AR+artist™ - Augmented Reality Platform


We have experienced a huge increase of appetite & demand for AR/VR/XR in Arts & Culture.

Artists need developers to help realise their digital & immersive artworks.

So we developed toi.world™ - customisable AR+artist™ Apps for indigenous artists.

The Platform, Apps & CMS allow artists to create & share their work as immersive experiences & engage with new & international audiences.

Ruatoki for Tāme Iti by JoFF Rae

 
52b99030575717.562913b828865.jpg
 

Ruatoki - an Augmented Reality ART App by ARTIVIST & iSPARX digital for Tāme Iti.

Executive Producer - Joff Rae / ARTIVIST
Producer - Finn Beattie
Creative Director - Ethan Wimsett
Lead Developer - James Norling
Asst Producer - Hohepa / HO RI
Graphic Design - Cole Holyoake
Translation & Story - Toi Iti
Studio - 110 Hideout / iSPARX.group
Agency - iSPARX.group : Immersive Space Programme by ALPHA State / iSPARX digital; Lost Boys Digital; ARTIVIST / ALPHA State | www.isparx.group

©2019 ALPHA State Limited - all rights reserved.

Suzanne Tamaki - jewellery by JoFF Rae

Suzanne Tamaki has gained a reputation for developed extravagant & sophisticated work in events & exhibitions - the curator of the bizarre & fabulous blended with 100% natural indigenous ingredients.  The strength of her work is in the culture of respect, adaptability & positive enthusiasm - from adopting cutting edge augmented reality technology to skillfully selecting repertoire & content Tamaki confronts the mystical with her own brand of magic... however Tamaki's extensive & diverse portfolio is based in fashion...

"the whole world is a fashion show"

Here's some of that fabulous jewellery from the Tamaki archive...

< click the image - get a closer look >

Bread and Roses will release on May Day... by JoFF Rae

sample.jpg

Bread and Roses is a non profit publication edited by Maz Salt (Office of Public Works), Graham Espie (Howler, Workshop) and Michael Fikaris (Silent Army Storeroom).

The publication features critical writing and poster art to entertain, influence and spark conversation about cultural and social discourse.

~

Find the current issue at the following venues: Section 8BellevilleFerdydurkeB.EastHowlerWorkshop. Also available at Silent Army Storeroom - & we are looking for distributors in Wellington & New Zealand.

Or send a postage paid envelope with your details to 27-29 Tattersalls Lane, Melbourne and we’ll post you a copy.

~

Editorial & general queries: 
publisher@breadandroses.com.au.

Illustration & visual submissions: 
artdirector@breadandroses.com.au

~

Download preview issue here

This Is Art - a venture by Ero by JoFF Rae

Ero...

"After months of negotiations I have finally manage to score a pop up studio/shop in the third largest shopping complex in Australia, the numbers are huge, 16.7 million people through per annum with approx 250,000 through each week. Highpoint shopping centre in Maribyrnong have handed me the keys to this shop space. In this space it will be a studio, shop, gallery and workshop all rolled into one. For the gallery we will have a show once a month for a week starting in February so if anyone would like to have a show or group show pm me and I will email you details. The rent will be $450 for the week with $100 being for food, advertising etc. Commission will be a pay what you think is appropriate deal. Workshops will be starting in the school holidays and if anyone has a particular workshop they would like to put on pm also. I want to run eight hour workshops broken into two four hour blocks spread out over three days with three workshops running concurrently over the three days and depending on interest ten to fifteen participants per workshop. Each participant with be charged $65 per workshop with $35 per participant going to the artist taking the workshop. If their are artisans who have products they have made I would also be interested in hearing from you. Anyone who does performance of any genre pm me. This project I am calling 'This is Art' and will be based around El lissiky's beat the whites with the red wedge. Substituting the whites with mass consumerism and the red wedge with the subculture of art. This is an idea I have been working on for a couple of years. It is about intervention in a community to see if I can affect change with art being it's principal tool."

Artist profile : David Merritt - Landrover Farmer / Poet by JoFF Rae

David Merritt has been a writer and a publisher for most of his life. He now makes copyleft publications, often using materials he finds in dumpsters or jumbo bins. He is the only man in the the world who has worked out what to do with old Readers Digest condensed books, Jefferey Archer and Dan Brown hardbacks. <content description = adult metatags> Marx, AUSA, NZUSA, CRACCUM, Pushbutton Paradise, Sweetwaters, Screaming Meemees, Flying Nun Records, Herbs, Dunedin Arts collectives - Super 8, Chippendale House, Pagemaker 2, Apple SE30, Gate, Gung Ho Press poetry, sons, chapbooks, SPEC, SNAFU, proto housedad, divorce, Punnet, David Carson, ICONZ, Interweb, IT journalism, web design hoohah, Mac blue G3 tower, cyberpunk, 2Bits, divorce, Open Source, Copyleft, Creative Commons, Linux, BSD, GNU, EFF, Hobbs, Eric Raymond, geek culture, divorce, Dial, Racing subeditor, Homeworld, Series III LWB Landrovers, permaculture, no-dig gardens, street poet, re-purposing, upcycling, Geek Prayers, Landroverfarm Press, Mirrorcity Letterpress, David Merritt Poetry Experience, Everyday Thinking, Stealth Poetry in a box, Honesty Box Press, Paper Road Press, Mongrel 1974 Landrover </metatags>

[ https://www.facebook.com/dmpexperience ]

The brilliant street artist/poet/philosopher David Merritt in his signature Auckland spot on Karangahape Road. He makes all his own poetry books out of recycled materials right there on the sidewalk! Please check out his Facebook page... https://www.facebook.com/dmpexperience Filmed 22nd December 2014.