JoFF Rae

curriculum vitae >>> JoFF Rae [ ARTIVIST : creative by any means necessary! ]

(aka Joffre Ray Kopu - Te Ati Awa)
dob 14 10 66 married / children
ddi +64 4 388 1010 mob +64 22 378 3253
34 Molyneux close, Whitby, porirua 5024
create@ARTIVIST.co.nz www.artivist.co.nz  

Personal Profile

I am a producer of artistic media for private & public installations; develop creative projects & commercial arts ventures; & maker of unique content & events.

Over several years I’ve been fortunate to work in pivotal roles with several prestigious artists, musicians, promoters & producers.

I enjoy the productive isolation of my studio & home, the creative environment of Wellington & Melbourne, the pace of my commercial business & the consistent activity of our art, events & projects. 

communication & delegation
• work with teams, appointing roles & tasks in high pressure delivery environments;
• great relationships with premier suppliers & individuals in the arts & entertainment industry & can specify detail to most technical aspects;
• a higher understanding of the creative process; 
• ability to employ various methods to achieve the highest standards of delivery; 
• ability to consult with an artist or a creative & translate or describe the message they want to convey in artistic, practical & technical terms.

time management & business practice
• excellent bookkeeping & accounting skills & can prepare & present budgets & accounts proficiently;
• independent & commissioned contractor in the entertainment & creative industries since 1988;
• excellent understanding of how a commercial business venture operates;
• schedule projects & artists including travel & production;
• write excellent performance & supplier agreements;
• good understanding of supply & demand equilibriums & scaled ticketing values & pricing;
• excellent negotiation & sales skills.

Key Skills

media & applications

• design media content including visuals, websites & video;
• AR, VR & 360° video production;
• operate an independent internet server with several domains.

proficient in the following applications:

• Adobe Suite - Flash, Dreamweaver, Photoshop, etc;
• Modul8 visual drive; 
• Final Cut Pro & iMovie video editing; 
• FTP & server applications, XML & HTML; Squarespace hosting platform;
• word processing, spreadsheets (tables, etc), & other basic applications;  
• XERO cloud accounting application.

event & technical
• vision mixing, direction, camera operation & projection;
• event, stage & set design;
• audio engineering & systems;
• visual engineering & systems;
• production & stage management;
• all aspects of theatre protocol & technical requirements.
• PR, A&R & sponsorship proposals & liaison;
• advertising schedules & plans.

Career History

• Producer / CCO | 360° immersive media production - iSPARX.group Limited (Founder)

360° immersive media, VR & AR Production Company; New Media - Media & Technology industry | developed June 2016 – May 2017; inc. July 2017 - Present  New Media Development; Virtual Reality Concept development, capture & execution; Creative Direction & Technical Management.

Chief Creative & Executive Producer - plays a crucial internal and external role. Internally, the cultural leader in the office: introducing energy, excitement and information to the larger team, while acting as a leader across projects and supporting the Design Manager. Externally, presents as a creative and strategy leader: someone who can articulately analyse a problem, craft a winning solution and then wrap said solution in the most useful, usable and delightful way possible.

• Creative | ARTIVIST : creative by any means necessary!

ALPHA State Limited; Arts & Entertainment industry | June 2009 – Present  
www.artivist.co.nz / Guerrilla Media – Urban Arts; Fine Arts; Design – event, graphics, content; Creative Direction & Technical Management / Production Design & Management – music & arts, tours, events, concerts, performance, installation, contracting & booking.

• Producer / Creative | indigi.nz

5G Art+Media Agency | January 2021 – Present  | www.indigi.nz / Line Producer, Production Design & Management / Creative.

• Contracts, Production & Logistics | Salmonella Dub Limited

Entertainment industry | December 2018 - August 2021; November 2009 – January 2011 contract / www.salmonelladub.com
Contracting & production: bookings & schedules; International contract negotiation - primary negotiator & management; production design & technical direction; content / press & publicity; Visuals Artist; Ticketing & digital.

• Producer / Director | Plan BETA Limited

Event & Media Production Company | October 2015 – December 2020  | www.planbeta.co.nz / Line Producer, Production Design & Management.

• Development Producer - Two Goats Innovation Lab

Agency | Dec 2017 – May 2019 | Greater New York City Area. 360 Cinematic Production Studio: Using Experiential Marketing to connect brands to world-wide audiences via Virtual Reality (VR) /Augmented Reality (AR).

• Company Director | Strategic Productions

Strategic Productions Limited | January 2016 - December 2020 | event management & production services

• Company Director | Crew Corp / GFP

CREW CORP - Crew Corporation Limited | January 2019 - December 2019 | event crew services
Glitch Free Productions Limited | December 2018- December 2019 | entertainment management services

• Director & GM / Producer | James Cabaret

Concert & Event Venue | January 2013 – March 2015 
Developed & re established award winning iconic music venue in Wellington; highest production values for International bands & performances.

• Production Manager / Technical Director | Rhombus Music

Entertainment industry | January 2008 – December 2009 (2 years) 
TD with Fine Artist Michel Tuffery & on extensive National & International tour production requirements; Visuals Artist

• Content & New Media Developer | Jack Morton Worldwide

Public Company; IPG; Marketing and Advertising industry | 2000 – 2003 (3 years)  
New Media concept development & delivery/ delivered early demonstrations & examples of high quality streaming media on demand & online.

• Event Producer, Designer & Production Manager | Fight For Life / TV3 Live Broadcast

Entertainment industry | January 2001 – November 2002 (3 events over 2 years) 
Award winning broadcast events incorporating circus, celebrity boxing & a charity dinner broadcast nationwide for 5 hours in prime time/ designed & managed the events involving all aspects of the live show for broadcast.

*previous to 2000… Te Papa Opening, Local Producer 1998; Maori Sports Awards, Event Producer 1998; touring / managing / production for various international acts in Europe & Australasia; etc. 1988 - present.

Interests

Joff & Audrey at home - 2018 Jos Wheeler

I paint (stencils & aerosol), make large format “paste ups” & keep productive with media projects; I make digital media - visuals, websites & online content, social networking builds & archives.

My partner Audrey Holyoake dip.vis.comm sews fashion items, sculpts, weaves flax, paints with acrylics on canvas & chairs & assists in most of my projects & productions.

We collect the art of our friends & close acquaintances & have private & personal pieces from Sheyne Tuffery, Michel Tuffery MNZM, JR, NeLio, Darryl DLT Thompson, HAHA, Dan Tippett, Tame Iti, Mike Weston, Otis Frizzell & Weston Frizzell, Jos Wheeler, Tracey Tawhiao, & others; I have credit on works by various artists, bands & musicians; I own furniture - Le Corbusier, Eames, George Nelson, Philippe Starck, Marcel Breuer; & I love books - design & art & quirky little collectables in our library.

I am artistically motivated; when I am not working with arts I‘m making art - “by any means necessary!”

Referees

Reuben Friend 
Director  Pataka Museum + ART
Pataka Gallery Museum  www.pataka.co.nz  Reuben.Friend@poriruacity.govt.nz

Eric Ngan
Event Producer ATEED / Lantern Festival, Diwali, etc.
Auckland Tourism, Events & Economic Development eric.ngan@aucklandnz.com

Aaron Hobman
LX & Site Manager / Homegrown, VCC & various touring acts (NZ)
NJL Lighting & Strategic Productions aaron@njl.co.nz

+ more available on request.