Counter Space by HA-HA by JoFF Rae

This augmented robot stencil is spreading the love . This was one of the first robots I used to spray around Melbourne back in 2002 - 04. Back then, the robots were a metaphor for the repetitive task of working as I used to do hard rubbish & tree mulching for the local council. The week day cycle seems to be endless & the robots were the perfect outlet , like a release of work related stress with creativity.
#augmentedreality #stencilart
@isparx.group @toi.agency

toi.world™ by TOI AGENCY by JoFF Rae

toi.world™

INDIGENOUS ARTISTS PLATFORM

Indigenous Artists Registration - toi.world™

Empowering Indigenous Artists through Augmented Reality and Storytelling

toi.world™ is a groundbreaking platform that aims to empower and promote indigenous artists by harnessing the power of augmented reality (AR) and storytelling. With its innovative AR+artist™ and AR+story™ apps, digital installations, and web-based content management system (CMS), toi.world™ offers a unique space for indigenous artists to showcase their art, share their stories, and connect with a global audience. By combining cutting-edge technology with traditional indigenous knowledge and artistic expressions, toi.world™ creates a transformative experience that bridges the gap between the physical and digital worlds.

3D CAPTURE OF THE WHARENUI HARIKOA by JoFF Rae

toi.world™

3D CAPTURE OF THE WHARENUI HARIKOA

*powered by iSPARX™

The brief is to capture a 3D model of the Wharenui Harikoa at a location in South Auckland - .The Ormiston Town Centre.

We have an opportunity to capture the Whare. Early March the Whare returns to the new facility to be assembled.

We propose a draft schedule for both the 3D capture & build of the Wharenui Harikoa with other immersive media assets. The capture in this most opportunistic time

Finn Beattie
CEO / Developer iSPARX.group

Joff Rae
CCO / Producer

© 2022 iSPARXTM -iSPARX.group Limited

Capturing the Wharenui Harikoa

PROLOGUE

Wharenui Harikoa is a prism of tūpuna-inspired light that shines across the sky like a rainbow. Transforming intergenerational trauma into deeply felt joy one crochet loop at a time.

We are capturing the Whare as a 3D object primarily for education purposes.

Creatively we have considered context & other relevant resources.

We are excited & honoured to have the opportunity to capture this significant Taonga.

PHASE 1

PROCESS FOR THE CAPTURE OF THE WHARENUI HARIKOA

Undergo capture of the Wharenui Harikoa & generation of a series of digital assets suitable for digital representation & physical replication.

Capture to take place over a week during relocation of the Whare to a new location. Access to the Wharenui Harikoa for the duration, with oversight from necessary personnel where required.

- three technicians for capture process & crew for installation & removal of equipment;

- planning seven day schedule: setup & capture days; six capture days; process day (off site); & a final capture day (if required);

- capture the Whare in 360° to support the quality of the digital model & provides a context to present the 3D model.

Process will involve setting up a selection of panels & lighting on site to standardise & control lighting & create a suitable space for capture of the subject. Through a series of photogrammetry sessions / captures over the six capture days (min 400 photos each) we will review settings & process & generate a series of models, with a day following to review & process. Reserving the last planned day of capture for any alternative settings that may be required or capture any additional elements that were low priority.

For the best possible outcome we would expect to return again when the Whare is assembled. We would use this opportunity to capture each component of the Whare again complete & independently for best detail & quality results.

PHASE 2

DELIVERABLES

A series of digital assets suitable for digital representation & physical replication.

Digital files for a 3D model suitable for use in a range of applications, potentially including but not limited to; Hi res render & hero images, turntables animations, web based applications for learning & education.

- A high res .fbx or similar format model suitable for renders / hero shots (1 million+ polygons per );

- A low res .fbx or similar format model suitable for realtime applications (approx 200,000 polygons);

- Normal, Roughness, Albedo, & Metallic texture maps at hi & low res (8k & 2k png’s) for renders & realtime use respectively;

- 360° environment capture (dependent on being onsite after assembly)

- Presentation of the subject via a private web link.

Projection & mapping / 3D installations for performance, demonstration or installation.

- A high res .fbx or similar format model suitable for replication (1 million+ polygons) in video or projection installations;

- Virtual production assets.

Atamira Dance Company

PHASE 3

IMMERSIVE MEDIA

Creating context for future use.

The Immersive Space Programme's platform iSPARX includes a powerful drag-&-drop web studio that enables anyone to easily create, manage, & track augmented reality experiences.

iSPARX is an augmented reality & immersive media platform that integrates interactive assets responsive to user preferences & requests. iSPARX build augmented reality experiences.

iSPARX software & modular system delivers location positioning as a blue dot on a map-like interface with BLE beacons, IPS, magnetic field mapping & spatial computing.

Rendering models of real world objects for AR, VR, MR & interactive installations. We have developed modular prescriptions for 3D & 2D assets & content on the iSPARX platform.

iSPARX produce 360° streaming media - from direction & capture to multiple platform distribution & delivery.

LINKS & INFORMATION

COMPANY & TEAM

toi.world™ & iSPARX™

toi.world™ AR+artists platform is a unique digital media platform for delivery of engaging immersive media.

The platform is designed to scale with developed operating templates for the Art & Culture sector focused on the indigenous artists, exhibition & art.

www.toi.world

iSPARX™ - iSPARX.group Limited is the Immersive Space Programme - “changing the way we interact with the world.” Turn everyday objects, images, & places into new opportunities for engagement through striking augmented reality experiences.

www.isparx.group

Our Team

Executive Producer - Joff Rae
Producer / Project Manager - Finn Beattie
Senior Developer - James Norling
Editor FX Developer - Ethan Wimsett
Videography - Paasca Schaller / LITTLEUNIVERSE

JoFF Rae

Producer & Creative / New Media Artist with international cognisance in experiential media, arts & entertainment / developer of creative projects / & maker of iconic events.

/ active in Wellington, New York, Melbourne & elsewhere / of Ati Awa / from Aotearoa / live in New Zealand / reside in Wellington / produce via New York & Melbourne / work from home, office & studio / creative by any means necessary! / Guilty of ART!//

http://www.isparx.group

LA DE DA 2014 - a new cultural tradition that never happened... by JoFF Rae

2014. Well, actually, 2013 this proposal went to Council. 10 years ago!

A very excited Council… then the wheels fell off when the administration couldn’t see the “value” in the event.

Creative Director on this was Philip McDougall. At the time Philip was EVP Creative in New York for the prestigious Global Experiential Marketing Agency Jack Morton Worldwide & was rebranding San Francisco Bay Area in preparation for Super Bowl. He had been Creative on some of the largest broadcast events of the new century including Melbourne Commonwealth Games & Beijing Olympics as the head Creative of JMW Australia… he was home on a rest while waiting on his new position with another global giant & we decided to put our heads together to make something to celebrate our home town…

We aimed to show Wellington as vibrant & exciting to the world. Not celebrating ourselves to ourselves. Allowing others to celebrate us, our city & our place in the World - if only for the fact we are the first capital city to see the New Year!

We did this to instil some pride in our children for our home town & partly because we could. I mean, he was very capable & Wellington couldn’t afford him (something I said as we parted Council). There was no personal gain for us. Sure we each have a son at Victoria & I even have a son who works at premium digital agency Paperkite as a Product Owner & Designer, but he lives in Christchurch. All our other kids live overseas or Auckland or Christchurch & don’t see Wellington as “home” like we do.

Philip is now Creative Director at Google in San Francisco. He’s accomplished lots! He makes events & brand engagements that the World notices. So much it’s crazy! Phil was once in a pipe band with Mu from Fat Freddy’s Drop & Ashley Bloomfield from… well I’m going to say daily lockdown updates. Those guys are big news to us. Phil is next level. Phil does this stuff on a large scale… & we can’t afford him.

My business has evolved. Our production company has been providing the same production every year to Waitangi Day at Waitangi Park with every opportunity to improve but despite our efforts its been allowed to get stale. We didn’t tender this year & no one asked why not. The now Auckland based business has morphed in to a nice operation that tours constantly & looks after Parris Goebel & Palace Dance Company including international tours even Dubai EXPO2020 last year. We did a couple of stages at Homegrown this year - 21 years of that Waterfront event. Last year we reformatted Waitangi Day for a red light hybrid streamed event that just demonstrated our ability to effect change. The production company has out grown me but is still part of our bigger operation that as mentioned is based in Auckland now & we are about to share an office.

I’m shifting our digital immersive media business out of Wellington this month moving HQ to Auckland & operations overseas. Our digital business has been developing products for augmented reality & immersive media & is enjoying some great success. Our clients are all outside Wellington - North America, Australia & Auckland. Nothing keeps us here & not that we haven’t tried. Wellington doesn’t have the innovation or forward thinking.

I’m still questioning why Wellington does not have anything to offer us. But I keep thinking it’s more that Wellington wants nothing that we have to offer…

Wellington creatives don’t make it in Wellington. They make it elsewhere & live in Wellington until it becomes easier to live somewhere else or they are prepared to adjust their work & lifestyle to suit - I live in Wellington but we’re moving core business to Auckland. When I first worked with Phil in 2000 I commuted to Melbourne but worked in a satellite office (old style remote) back here in Wellington or my studio in Melbourne… we worked on installations in Sydney & I worked on events in Auckland too.

But as Wellington gets more & more isolated the remote working style gets more difficult to justify. The issue for our home town is that it keeps telling us it has great food & theatre & entertainment & all these things it has to offer… however the culinary & entertainment & lifestyle experiences are not as good as Melbourne or Auckland or Christchurch right now - ask all those new students who went to Canterbury this year.

Wellington could start offering a place that new people feel they are making a contribution… that’s what we wanted from LA DE DA 2014. A new culture that offered a place to belong & then celebrate that. And then show off about it to the World! A place where our hometown heros could come home to & invite the World to join in. That’s what culture is about. It’s about belonging & being able to contribute.

Wellington is still our home town. It would be nice to be able to make a contribution some day…

note: 2014 the main question was “who is Kendrick Lamar?”

CHRIS CUFFARO - Photographer | Director by JoFF Rae

CHRIS CUFFARO

Photographer | Director

CuffaroPhoto.com | CuffaroHits.com

Whether it’s glitz and glamour or raw reality, by consistently capturing the “real” person behind the “famous” face, Chris Cuffaro brings a new level of emotional depth to the two-dimensional art form of photography. In fact, over the past 35 years, Chris's signature work with a galaxy of A-List actors, models, athletes and musicians has helped them define their public image while establishing his reputation as one of the most respected photographers in the entertainment industry.

Drawn to the excitement of music as a teenager growing up in Northern California, Chris began his career by shooting local rock shows for fun. He quickly graduated to headlining acts and, since moving to Los Angeles in the early 1980’s, has worked with a succession of top musical artists from pop sensation George Michael and the legendary Iggy Pop to the ground breaking bands Jane’s Addiction, Pearl Jam, the Red Hot Chili Peppers and Nirvana. Chris’ live and studio images of these musicians and others, including No Doubt, Limp Bizkit, Henry Rollins, Elvis Costello, Fiona Apple, Scott Weiland and Soundgarden, have regularly appeared in Rolling Stone, Spin, RayGun, Vibe, Musician as well as on the covers of more than 300 record albums and CDs.

Yet along with his significant commercial and editorial contributions as a music photographer, Chris’ portfolio also includes an equally impressive group of non-musicians. Among these are iconic images of leading sports figures, such s Kobe Bryant, Wayne Gretzky and Tony Hawk, along with stunning fashion photography of today’s hottest super-models and designers. 

In addition, Chris’ dramatic portraits of veteran actors Sidney Poitier, Johnny Depp, Dustin Hoffman and Vince Vaughn as well as new starlets like Brooke Burke, Judy Greer and Mira Sorvino have been prominently featured in the pages of Entertainment Weekly, US, Stuff, Maxim, Premiere, British Elle and W while his gallery photos for the USA Network, HBO, Nickelodeon and FOX’s landmark television series “American Idol” and “So You Think You Can Dance” have made him a first-call among leading media, ad and talent agencies around the world.

Most recently, Chris has set his sights beyond photography; making a seamless transition from film to digital imaging by both producing and directing a number of music videos and independent films. His personal involvement in Ashton View, Inc. production, publishing and web activities offers further evidence that his natural talent, versatility and tireless pursuit of artistic expression continue to grow no matter the medium.

“Regardless of what I’ve been able to accomplish in the past, there are always new mountains to climb and new borders to cross,” Chris explains. “I’m excited by where I'm going and what lies ahead… by the journey as well as the destination."

Chris Cuffaro ©2014

CHRIS CUFFARO - Greatest Hits NZ

Los Angeles based music photographer Chris Cuffaro is coming to Aotearoa for the first time this February to present his Greatest Hits photography and multi-media exhibition. Featuring over 60 framed works, plus be- hind the scenes footage, Chris Cuffaro Artist Talk, Chris Cuffaro Photography Workshop (hosted by NZ music photographer collective FromThePit), the exhibition opens every day from 10am, Wednesday 8 – Sunday 12 February at Indigo Studios at 50 Pollen St, Grey Lynn, Auckland. Admission to the exhibition and all events is FREE!

Chris is one of the most respected photographers in the entertainment industry, working with A-List actors, models, athletes and musicians, helping them define their public image. He has photographed some of the biggest musicians globally, including iconic shots of ground breaking bands Jane’s Addiction, Pearl Jam, the Red Hot Chili Peppers, Nirvana, George Michael, Iggy Pop, No Doubt, Henry Rollins, Elvis Costello, Nick Cave and Soundgarden. These images have regularly appeared in Rolling Stone, Spin, RayGun, Vibe, Musician as well as on more than 200 album covers.

Along with significant commercial and editorial contributions, as a music photographer, Chris’ portfolio also includes an equally impressive group of actors from Johnny Depp to Dustin Hoffman, sports icons from Kobe Bryant to Wayne Gretzky, and television shows from American Idol to So You Think You Can Dance. His images have been in Entertainment Weekly, US, Stuff, Maxim, Premiere, British Elle and W.

Most recently Chris hosted his Greatest Hits exhibition in Sydney Australia, is currently expanding the exhibi- tion worldwide and filming his Greatest Hits Documentary.

Chris Cuffaro’s Greatest Hits is presented by Agentx/Publicity+ with help from sponsors and media partners Rolling Stone, Radio Hauraki, Phantom Billstickers, FromThePit, and production from Indigo Studios and iSPARX™, who are also providing a mobile App for additional content during the exhibition.

Auckland City of Music and MusicHelps are assisting Agentx/Publicity+ with organizing a Kiwi musician photo shoot with Chris, and these images will be exhibited in May 2023 (NZ Music Month) and auctioned afterwards, with all proceeds to support charity partner MusicHelps. The New Zealand photos will also feature in the June/July issue of AUS/NZ Rolling Stone magazine.

“I’m so excited to show my exhibition in New Zealand for the first time. Also, to have the opportunity to share my experience with Kiwi’s and to photograph local musical talent and give back to musicians in need” – Chris Cuffaro

Exhibition from Wed 8 - Sun 12 Feb, 10am – 8pm (except 6pm on Sat & Sun)

Wed 8 Feb, 6pm Thurs 9 Feb, 6.30pm Fri 10 Feb, 5pm Sat 11 Feb, 11am Sat 11 Feb, 4pm

Official Opening with Live Music via RSVP see website for more information Artist Talk with Chris Cuffaro, Hosted by FromThePit
Live Music, bands TBA
Photographer Workshop with Chris Cuffaro, Hosted by FromThePit Deejay Murray Cammick

CHRIS CUFFARO

Photographer | Director | Creator CuffaroPhoto.com | CuffaroHits.com | CuffaroPlus.com

toi.world™ by JoFF Rae

artists do art.

developers do dev.

so we’ve developed an augmented reality platform for artists.

toi.world™

AR+artist™ - Augmented Reality Platform


We have experienced a huge increase of appetite & demand for AR/VR/XR in Arts & Culture.

Artists need developers to help realise their digital & immersive artworks.

So we developed toi.world™ - customisable AR+artist™ Apps for indigenous artists.

The Platform, Apps & CMS allow artists to create & share their work as immersive experiences & engage with new & international audiences.

JR on Inside Out Project by JoFF Rae

JR: Chronicles - Inside Out JR : Chronicles | Saatchi Gallery | June 4th 2021 Video created for the Brooklyn Museum, where the exhibition was first presented, 2019 On March 2nd, 2011, at the TED Conference, JR called for the creation of a global art project - the Inside Out Project - inspired by his large‐format street “pastings.” The concept of the project is to give everyone the opportunity to share their portrait and a statement of what they stand for, with the world. Anyone can participate, and is challenged to use photographic portraits to share the untold stories and images of people in their communities. More information at www.insideoutproject.net.

The indigi.nz™ 5G Agency - Art+Media Facility by JoFF Rae

SPACE ∞ TIME

The indigi.nz™ 5G Agency is operated by ALPHA State Limited.

The facility provides an exceptional creative environment & innovative resources for music & arts projects & creative productions.

As an agency indigi.nz™ designs compact short & long term exhibitions, installations & events that scale for online & interactive engagement or produced installation.

The indigi.nz™ 5G Agency immersive media studios feature state of the art equipment & innovative immersive media concept.

indigi.nz™ is a JV involving ALPHA State Limited (ARTIVIST : creative) & iSPARX.group Limited with selected independent creative operators to house the 5G immersive media studio.

CONCEPT ÷ INNOVATION

indigi.nz™ is an Agency.

An art studio in the business of emergence, incubation & facilitation of artistic & creative outcomes.  The concept of a contemporary art facility that embraces technology & specifically the anticipated impact of 5G on the arts, culture & heritage sector.

indigi.nz™ 5G Agency demonstrates incremental & disruptive innovation…

incremental innovation utilising our existing technology to increase value (features, design changes, etc.) within the existing market.

disruptive innovation, also known as stealth innovation, involves applying new technology or processes to our current market.

indigi.nz™ 5G Agency maintains a strong artistic ethos & ideology; embraces technology & innovation; & is unique, ambitious & revolutionary!

Engage

The indigi.nz™ solution to immersive media engagement involves a unique ability to develop & deliver on effective live, hybrid & digital engagement products - low latency multi user interactivity for mobile devices, installations & events.

New Media & App development

We design event Apps & custom media systems for integrated virtual engagement & dynamic content delivery. Our systems are unique & include a powerful drag-&-drop web interface to manage, update & collate information, media & content.

Augmented Reality

Augmented Reality & immersive media that integrates interactive assets responsive to user preferences & requests. We build augmented reality experiences.

3D

Photogrammetry & 3D rendered models of real world objects for AR, VR, MR & interactive installations. We have developed modular prescriptions for 3D & 2D assets & content.

Location

Positioning, location & wayfinding - a location positioning interface with BLE beacons, GPS, IPS, magnetic field mapping & spatial computing.

live + on demand engagement

*streaming from camera to distribution for conferences, live performance & concerts, festivals & cultural events, Hui & Wānanga - any requirement with a need to reach people.

live stream

Inform your audience. Live streaming is more relevant & accessible than ever before. With 5G & technology in mobile devices the engagement of streaming is growing.

360°

Immersive 360° media. 8K live streaming with the Insta360° Pro / Black Magic Design ATEM switching / STRATEGIC OB / Vision Switch - stream multi channel 360° to mobile devices, augmented reality or virtual reality hardware.

interactive

Impose your media. Integrated interactive & responsive media content enhances measurable engagement & value.

CONNECT WITH US

>> www.indigi.nz

Level 5 / 138 Wakefield Street, Te Aro, Wellington 6011

+64 21 969 434

media enquiries : media@indigi.nz

Salmonella Dub release fresh tracks & vinyl... 'Soul Love Trippa' by JoFF Rae

slt-teeA (1).jpeg

Salmonella Dub - Soul Love Trippa 12” vinyl EP

"Hear what the good music of Aotearoa has to say" 

Salmonella Dub launch orders for their new 6 Track 12" vinyl 

Soul Love Trippa from their Dub Stop store www.salmonelladub.com/dubstopstore

The Soul Love Trippa 12” - is a 36 minute journey through the freshly mastered basslands of Aotearoa’s original space weavers Salmonella Dub. This record features 4 exclusive new album tunes, Sprang it, Andy’s Jam, Molesworth and the extended mix of Soul Love Trippa all unavailable digitally, plus the Soul Love Trippa 7” remix by David Harrow & Searching for the Sungle a jungle excursion of For the Rain Dub produced by Harry Bretherton.

This auspicious new vinyl is the first in 4 years since the release of their now sold out 10 album Deluxe Vinyl Box Set and book released for their 25th in 2018. Like the boxset, Soul Love Trippa has been pressed in a limited run with pre-order deals and new merch options open from their Dubstop store on May 4th.

SOUL LOVE TRIPPA 12” 

frnt+recrds.png

#occupyshellybay by JoFF Rae

IMG_1567.jpeg

TAAHAE / STOLEN #occupyshellybay #mauwhenua “It's not for us … it’s for our future generations to make sure they’ve got a place to come to, a turangawaewae (a place to stand),” iwi member Josh Parata said.

Mau Whenua, a collective of Taranaki Whānui members, have been peacefully occupying the land since last November (2020), when Wellington City Council sold and leased sections of land to The Wellington Company – the final property in the area necessary for their proposed half billion dollar residential development.

6B98A924-803F-4D6C-B5F5-917B1634330B.jpeg